Visit our Shop on ETSY - ETSY.COM/CA/SHOP/CaribooCollectibles
This is one of those items that is so rare that almost nothing whatsoever exists on the internet about it. The Electra-Serve baby Bottle Warmer was briefly manufactured by the equally-unknown company Electrical Industries Inc., out of Newark 4 NJ, USA. Just admire the box; colours are still bright and the images are crisp - this item simply exudes a feeling of 40's Americana. The warmer is made out of ceramic and features a bakelite plug. Cute little original teddy bear adhesive is still present on porcelain exterior. Bottle warmer measures 4" tall by 3" in diameter.
Found in a few select newspaper adverts such as this one from 1946 - "$6.95 ELECTRA SERVE BOTTLE WARMER and VAPORIZER. Milk heated easily, quickly, can double for vaporizer". The 6 sides of the box are printed as follows:
Top: To Baby____From____
Side #1: Electra-Serve Bottle Warmer and Vaporizer. Electrical Industries, Inc., Newark 4, N.J.
Side #2: Aids Mother Protects Baby. For use with 110 v. AC only. Fast Action Automatic Easy To Clean Simple to Use
Side #3: Electra-Serve Bottle Warmer and Vaporizer. Electrical Industries, Inc., Newark 4, N.J.
Side #4: Directions: (Use 110V.AC current only) SAFE! Automatic..Dependable..Economical! FOR BOTTLE WARMING: Pour teaspoonful of water into warmer, place bottle in position, and plug in. Full bottle warms in about three minutes. ELECTRA-SERVE shuts off automatically. If water is extremely soft, add a small pinch of salt for rapid heating. AS A VAPORIZER: Fill Bottle Warmer ½ full of water and plug in. When using a vaporant put small quantity directly in well of attachment, or saturate pad of cotton and place in well. Exclusive UNI-VENT directs vapor where desired.
CONDITION: Cardboard box exhibits its age; small rips and wear is apparent, and one of the box tabs has torn completely free. Bottle warmer unit itself is in good shape, although there's some rusting marks on bottom. A tiny crack is noticeable near the bottom of the ceramic where it meets the cord. NOTE: Assumed to be NOT working; we plugged it in and it didn't heat up.